Monday, August 16, 2010

An Open Message To RIM

This morning I was thinking about the future of RIM and how it will most likely become the bottom of the top three right behind Android and Apple. Their chances of creating a device that truly outperforms either of those platforms is about zero in my opinion. However, the one thing I think keeps many users attached to the BlackBerry platform is the BlackBerry Messanger. It is far better than any mobile messaging clients I have seen and really keeps people connected.

So, what if blackberry changed it's entire strategy from a mobile device company to a mobile messaging company. Creating subscription based messaging applications that run on it's own proprietary network, offering the fastest, most secure, best messaging infrastructure on the planet.

I can almost guarantee that most people would be willing to pay a subscription if BlackBerry came out with and Android or IPhone application that let users BBM with my friends who have BlackBerry's.

I think some may argue that this is just too risky, but my feeling is how can it be more risky than a guaranteed third place in the crowded mobile market. I think it would put them in a very powerful position if they took over the texting market as texting continues to take over voice communications.

No comments: